Zynga are a bunch of rip-off artists, but as I said in this post here, they’re far from the only offenders. Everyone (including EA) is at it — in the social and mobile spaces, at least. Now, quite how much the apparent “acceptance” of this practice is down to Zynga popularizing it, I don’t know, but it stinks. (Unfortunately/fortunately it’s also keeping me in regular paychecks, so I have mixed feelings about it at best.)