@bowlisimo I guess my response to that image is that the first and third bars don’t really matter. In marketing (which encompasses advertising, promotion, distribution, pricing, and more), (consumer) perception == reality. All this nonsense about “well, if these fools weren’t making DLC that sells for $10, they would’ve been fired” is just rationalization.

Though, it’s not really a great rationalization anyway. Let’s use some made-up numbers here.

150 people start out working on Mass Effect 3.

50 of those people finish their work on ME3 and start working on another part of ME3 (the DLC).

So, we’ve got 100 people working on ME3, and another 50 people working on another part of ME3.

Both of these groups finish the content they are working on in time for the release date, March 6th.

………..What exactly is the difference between what the group of 100 people were working on, and what the group of 50 people were working on? It’s completely arbitrary. Both groups are creating Mass Effect 3. It’s up to BioWare to decide where they draw a line in the sand and say, “No, this… This is DLC.”

In that way, the average, “uninformed” gamer is actually kinda right.