Pete, your view of day-one story DLC as a punishment rather than a reward is predicated on the assumption that, even without the additional money generated by selling it as additional DLC, that content would nevertheless be created. I don’t think that’s necessarily so. I don’t particularly care about DLC versus traditional expansion packs; to my way of thinking, they’re basically the same thing.

Rampant, unlocking content on the disc versus downloading it is another distinction without a difference. Content is not worth more or less depending on where it’s initially stored. It’s ten bucks and the same content either way. One might as well object to DLC that’s served up by a server running IIS rather than Apache. I would compare it to being required to sign up for an EA Online account to be able to access particular multiplayer features of a given game–content that’s on the disc is withheld until you give them something of value, in this case, valuable demographic information. This process would be no more or less objectionable if you downloaded the multiplayer component separately.

To the extent that your objection is simply to the notion of owning the plastic but not being allowed to access all the data on it, I think that’s a small part of the larger issue of licensing versus ownership, and far from the most pressing concern posed by the phenomenon of licensing everything we play.